{"id":1288,"date":"2025-06-11T10:27:40","date_gmt":"2025-06-11T10:27:40","guid":{"rendered":"http:\/\/okoboro.com\/?p=1288"},"modified":"2026-04-15T12:21:05","modified_gmt":"2026-04-15T10:21:05","slug":"obchodujete-a-nepouzivate-poznatky-psychologie-a-behavioralnej-ekonomie-pardon-stracate-peniaze","status":"publish","type":"post","link":"https:\/\/okoboro.com\/en\/obchodujete-a-nepouzivate-poznatky-psychologie-a-behavioralnej-ekonomie-pardon-stracate-peniaze\/","title":{"rendered":"You trade and you are not using the insights of psychology and behavioural economics? Pardon, you are wasting your money."},"content":{"rendered":"<p>Kto r\u00e1d str\u00e1ca peniaze? Asi nikto, ale skoro ka\u017ed\u00e1 firma a jednotlivec to rob\u00ed. Pre\u010do? Lebo z mojich sk\u00fasenost\u00ed sa v\u00e4\u010d\u0161ina nau\u010d\u00ed\u2026<\/p>\n\n\n\n<p>Nepoviem ni\u010d nov\u00e9, ak spomeniem, \u017ee em\u00f3cie s\u00fa&nbsp;neoddelite\u013enou&nbsp;s\u00fa\u010das\u0165ou&nbsp;n\u00e1\u0161ho&nbsp;\u017eivota. Em\u00f3cie n\u00e1s sprev\u00e1dzaj\u00fa neust\u00e1le, ka\u017ed\u00fd de\u0148 a cel\u00fd \u017eivot. Tak pre\u010do vo svete obchodu sa o em\u00f3ci\u00e1ch pr\u00edli\u0161 nerozpr\u00e1va? M\u00e1m pocit, \u017ee obchodn\u00e9 znalosti sa prioritne vysvet\u013euj\u00fa a \u0161kolia cez postupy a techniky, ktor\u00e9 s\u00fa s\u00edce ve\u013emi d\u00f4le\u017eit\u00e9, ale m\u00e1lo sa ide do hlb\u0161ej podstaty. \u00c1no, hovor\u00ed sa o d\u00f4vere, prvom dojme, zvl\u00e1dan\u00ed n\u00e1mietok at\u010f, ale pod touto vrstvou je e\u0161te \u010fal\u0161ia vrstva. M\u00f4\u017eete dokonalo argumentova\u0165. M\u00f4\u017eete skvelo uchopi\u0165 v\u0161etky techniky, ale bez uvedomenia \u010do presne po psychologickej str\u00e1nke to m\u00e1 sp\u00f4sobi\u0165, ch\u00fdba e\u0161te ve\u013ek\u00e1 \u010das\u0165.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Bez uchopenia em\u00f3ci\u00ed, nie je mo\u017en\u00e9&nbsp;dosiahnu\u0165&nbsp;svoj obchodn\u00fd potenci\u00e1l<\/em><\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p><br>Predch\u00e1dzaj\u00faci cit\u00e1t vysoko pravdepodobne, nie len&nbsp;logicky ch\u00e1pete, ale z\u00e1rove\u0148 aj v h\u013abke ho c\u00edtite. Preto je pre m\u0148a z\u00e1hada, pre\u010do sa o t\u00fdchto poznatkoch tak m\u00e1lo rozpr\u00e1va.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0160kolenia sa tomu sk\u00f4r vyh\u00fdbaj\u00fa.<\/li>\n\n\n\n<li>V knih\u00e1ch o obchode ve\u013ea o tom nie je.<\/li>\n\n\n\n<li>V diskusi\u00e1ch obchodn\u00edkov sa pr\u00edli\u0161 o tom nerozpr\u00e1va.<\/li>\n<\/ul>\n\n\n\n<p>Pod\u013ea m\u0148a je to proste fakt, \u017ee \u017eiadne n\u00e1kupn\u00e9 rozhodnutie, sa neudeje bez spom\u00ednanej hlb\u0161ej vrstvy.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Tak pre\u010do nejdeme do v\u00e4\u010d\u0161ej h\u013abky?<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p id=\"viewer-bd1t3\">\u010co vpl\u00fdva na strach?<\/p>\n\n\n\n<p id=\"viewer-5hfeh\">\u010co vpl\u00fdva na neistotu?<\/p>\n\n\n\n<p id=\"viewer-19n1h\">Ako presne vznik\u00e1 d\u00f4vera?<\/p>\n\n\n\n<p id=\"viewer-5ivv2\">Ako navodi\u0165 pocit bezpe\u010dia?<\/p>\n\n\n\n<p id=\"viewer-80o3p\">Pre\u010do je d\u00f4le\u017eit\u00e9 niekam patri\u0165?<\/p>\n\n\n\n<p id=\"viewer-2lpon\">Pre\u010do obe strany nie s\u00fa \u00faplne prirodzen\u00e9?<\/p>\n\n\n\n<p id=\"viewer-bahjo\">Ako&nbsp;nenaru\u0161i\u0165&nbsp;pocit moci a kontroly druh\u00e9ho?<\/p>\n\n\n\n<p id=\"viewer-42pc5\">Ako vpl\u00fdva\u0165 na mno\u017estvo iracion\u00e1lnych reakci\u00ed?<\/p>\n\n\n\n<p id=\"viewer-5aqvh\">V skuto\u010dnosti, je to e\u0161te v\u00fdrazne viac komplikovan\u00e9. Nerozpr\u00e1vame iba o em\u00f3ci\u00e1ch, ale aj o nemenn\u00fdch prim\u00e1rnych potreb\u00e1ch ka\u017ed\u00e9ho predstavite\u013ea \u013eudsk\u00e9ho druhu. Rozpr\u00e1vame aj o in\u0161tinktoch. Rozpr\u00e1vame aj o iracion\u00e1lnych skresleniach, ktor\u00fdm denne mnoho kr\u00e1t podliehame.<\/p>\n\n\n\n<p id=\"viewer-7b0f8\">Ak chcete hlb\u0161ie pochopi\u0165, \u010do sa v \u013eudskej mysli odohr\u00e1va, odpor\u00fa\u010dam v\u00e1m na za\u010diatok si pre\u010d\u00edta\u0165 vplyvn\u00fa knihu od Daniela&nbsp;Kahnemana&nbsp;Myslenie, r\u00fdchle a pomal\u00e9.&nbsp;Kahneman&nbsp;so svojim kolegom Amosom&nbsp;Tverskym&nbsp;zasv\u00e4tili svoj \u017eivot fascinuj\u00facim v\u00fdskumom \u013eudskej psychiky. Po&nbsp;Amosovej&nbsp;smrti vydal&nbsp;Kahneman&nbsp;zmie\u0148ovan\u00fa knihu, kde sumarizuje vlastn\u00e9 poznatky a aj poznatky od mno\u017estva kolegov. Je to s\u00edce n\u00e1ro\u010dnej\u0161ie \u010d\u00edtanie, osobne som ju nedok\u00e1zal r\u00fdchlo pre\u010d\u00edta\u0165, ale musel som si po sekci\u00e1ch robi\u0165 v\u00e4\u010d\u0161ie pauzy. Pre\u010do? Lebo s\u00fa v nej sakra&nbsp;kvalitn\u00e9 inform\u00e1cie, ktor\u00fdch uchopenie nie\u010do trv\u00e1. Je to kniha, pri ktorej si pravdepodobne na ka\u017edej druhej strane budete pre seba vravie\u0165 <strong>\u201eFASCINUJ\u00daCE.\u201c<\/strong> Pocit fascin\u00e1cie ma sprev\u00e1dzal pri \u010d\u00edtan\u00ed tohoto&nbsp;ve\u013ediela.<\/p>\n\n\n\n<p id=\"viewer-15tne\">\u010co je v knihe pre obchod najpodstatnej\u0161ie? Kahneman&nbsp;dokazuje, \u017ee \u010dlovek m\u00e1 tzv. 2 syst\u00e9my myslenia:<\/p>\n\n\n\n<p id=\"viewer-dplgv\"><strong>SYST\u00c9M 1 &#8211; je r\u00fdchly, in\u0161tinkt\u00edvny a emocion\u00e1lny<\/strong><\/p>\n\n\n\n<p id=\"viewer-55fil\"><strong>SYST\u00c9M 2 &#8211; pomal\u00fd, zva\u017euj\u00faci a logick\u00fd<\/strong><\/p>\n\n\n\n<p id=\"viewer-2spl\">D\u00f4le\u017eit\u00e9 je, \u017ee Syst\u00e9m 1 reaguje v\u017edy prv\u00fd a m\u00e1 ve\u013ek\u00fd vplyv na na\u0161e rozhodovanie. V skuto\u010dnosti Syst\u00e9m 1 je t\u00e1 emocionalita, ktor\u00e1 ovplyv\u0148uje na\u0161e racion\u00e1lne my\u0161lienky. Ak je rie\u0161enie jednoduch\u00e9, alebo zdanlivo jednoduch\u00e9, Syst\u00e9m 2 je vypnut\u00fd. Pre\u010do? Lebo logick\u00e9 uva\u017eovanie je n\u00e1ro\u010dn\u00e9 a vy\u010derp\u00e1vaj\u00face. To nie je o lenivosti v pejorat\u00edvnom v\u00fdzname, ale o efekt\u00edvnej strat\u00e9gii \u013eudskej mysle,&nbsp;ako&nbsp;\u0161etri\u0165 svoje kognit\u00edvne a fyzick\u00e9 kapacity. V pr\u00edpade,&nbsp;\u017ee&nbsp;sa Syst\u00e9m 1 dostane do probl\u00e9mu, vtedy nastupuje Syst\u00e9m 2, zasiahne a m\u00e1 posledn\u00e9 slovo. To posledn\u00e9 slovo ale vych\u00e1dza z inform\u00e1ci\u00ed, ktor\u00e9 mu Syst\u00e9m 1 predostrel.<\/p>\n\n\n\n<p><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Mysl\u00edte si, \u017ee ste logick\u00fd, racion\u00e1lne uva\u017euj\u00faci \u010dlovek?<\/em><\/p>\n<\/blockquote>\n\n\n\n<p id=\"viewer-42ad2\">Ja si to o sebe tie\u017e mysl\u00edm. Milujem vedu, fakty, d\u00f4kazy a \u010d\u00edsla. Napriek tomu em\u00f3cie s\u00fa v mojom a aj vo va\u0161om rozhodovan\u00ed d\u00f4le\u017eitej\u0161ie. Fascinuj\u00face na tom je, \u017ee si to \u010dasto neuvedomujeme, lebo Syst\u00e9m 1 je r\u00fdchly a automatick\u00fd a nevytv\u00e1ra akoby \u017eiadnu n\u00e1mahu, ktor\u00fa by sme jasnej\u0161ie registrovali. Ide to automaticky, bez ak\u00e9hoko\u013evek&nbsp;n\u00e1\u0161ho&nbsp;cielen\u00e9ho z\u00e1sahu, na rozdiel od Syst\u00e9mu 2. Z\u00e1rove\u0148 k tomu podliehame mno\u017estvu kognit\u00edvnych skreslen\u00ed.<\/p>\n\n\n\n<p id=\"viewer-1br78\">V podstate cel\u00e1 behavior\u00e1lna ekon\u00f3mia je zalo\u017een\u00e1 na vyu\u017eit\u00ed skreslen\u00ed mysle a tieto poznatky sa \u0161irokospektr\u00e1lne zav\u00e1dzaj\u00fa do&nbsp;n\u00e1\u0161ho&nbsp;sveta. Hlavne svet predaja,&nbsp;e-commerce,&nbsp;retail, kas\u00edna at\u010f. to najviac uchopili. Poznatky behavior\u00e1lnej ekon\u00f3mie s\u00fa samozrejme vyu\u017eite\u013en\u00e9 v\u0161ade. M\u00f4\u017eete by\u0165 k\u013eudne aj profesor behavior\u00e1lnej ekon\u00f3mie a ch\u00e1pa\u0165 v\u0161etky princ\u00edpy a napriek tomu im budete podlieha\u0165. Nie je mo\u017en\u00e9 sa tomu vyhn\u00fa\u0165. D\u00e1 sa to iba do ur\u010ditej miery cielene Syst\u00e9mom 2 korigova\u0165. D\u00f4le\u017eit\u00e9 je spojenie \u201eiba do ur\u010ditej miery.\u201c<\/p>\n\n\n\n<p id=\"viewer-eh5tr\">\u010co je na tom pre svet obchodu tak z\u00e1sadn\u00e9? Presved\u010denia, prvotn\u00e9 pocity a dojmy Syst\u00e9mu 1, daj\u00fa Syst\u00e9mu 2 z\u00e1klad z ktor\u00e9ho vych\u00e1dza. Dodaj\u00fa mu podklady z ktor\u00fdch vych\u00e1dza. To znamen\u00e1, \u017ee ho ovplyvnia.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Ak m\u00e1te pocit, \u017ee sa dokonalo racion\u00e1lne, logicky rozhodujete, prep\u00e1\u010dte za moju tr\u00fafalos\u0165, ale nie je to pravda. Je to sebaklam.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p id=\"viewer-gggj\">Prizn\u00e1vam, \u017ee niekto je racion\u00e1lnej\u0161\u00ed a niekto emocion\u00e1lnej\u0161\u00ed. Niekto vyu\u017e\u00edva viac logick\u00e9 zm\u00fd\u0161\u013eanie a niekto menej a naopak je silnej\u0161ie ovplyvnen\u00fd&nbsp;in\u0161tinktmi&nbsp;a pocitmi. To je v\u0161etko fajn, ale aj ten najracion\u00e1lnej\u0161\u00ed, analytick\u00fd \u010dlovek, je pln\u00fd em\u00f3ci\u00ed, ktor\u00e9 v skuto\u010dnosti do ve\u013ekej miery rozhoduj\u00fa, iba Syst\u00e9m 2 t\u00e1 tzv.&nbsp;myse\u013e&nbsp;tomu nechce uveri\u0165 a sna\u017e\u00ed sa to bagatelizova\u0165. Mo\u017eno t\u00edto \u013eudia dok\u00e1\u017eu tieto prejavy viac tlmi\u0165 a nie s\u00fa pre ostatn\u00fdch tak vidite\u013en\u00e9, ale s\u00fa tam. Jednozna\u010dne s\u00fa tam.<\/p>\n\n\n\n<p id=\"viewer-drdao\">Po drobnej exkurzii smerom,&nbsp;ako&nbsp;v\u00fdrazne s\u00fa \u013eudsk\u00e9 bytosti ovplyv\u0148ovan\u00e9 pocitmi, sa v\u00e1s sp\u00fdtam.<\/p>\n\n\n\n<p><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>D\u00e1va v\u00e1m zmysel, pre\u010do t\u00e9my zameran\u00e9 na pocity, skryt\u00e9 potreby, skreslenia a in\u0161tinkty sa v obchode tak ve\u013emi zanedb\u00e1vaj\u00fa? \u010co v\u00e1m vrav\u00ed va\u0161e logick\u00e9 uva\u017eovanie?<\/em><\/p>\n<\/blockquote>\n\n\n\n<p id=\"viewer-bcg13\">Ak premost\u00edm k obchodu a n\u00e1kupn\u00fdm rozhodnutiam, bez toho aby ste uchopili aj tento s\u00fabor emocionality, nem\u00f4\u017eete jednoducho dosahova\u0165 maxim\u00e1lny obchodn\u00fd potenci\u00e1l. Ak chcete by\u0165 fakt dobr\u00fd, alebo chcete aby obchodn\u00edci vo va\u0161ej firme dosahovali \u010do najviac svojho obchodn\u00e9ho potenci\u00e1lu, je ve\u013ek\u00e1 chyba, t\u00fato obrovsk\u00fa \u010das\u0165 vynecha\u0165.<\/p>\n\n\n\n<p id=\"viewer-28mc9\">U\u010di\u0165 sa, ako&nbsp;zvl\u00e1da\u0165 n\u00e1mietky, ako vytvori\u0165 \u201erapport\u201c, ako zanecha\u0165 dobr\u00fd dojem a podobn\u00e9 body s\u00fa nedostato\u010dn\u00e9. Nech\u00e1pte ma zle, v\u0161etky tieto z\u00e1kladn\u00e9 techniky, ako&nbsp;sa p\u00fdta\u0165 ot\u00e1zky, ako prejs\u0165 k obchodu, ako prezentova\u0165 ponuku, ako zvl\u00e1da\u0165 n\u00e1mietky a v\u0161etky ostatn\u00e9 body s\u00fa ve\u013emi d\u00f4le\u017eit\u00e9 a ja s\u00e1m ich detailne \u0161kol\u00edm. Napriek tomu, ja sa zameriavam a aj vzdel\u00e1vam \u013eud\u00ed v obchode aj na vrstvu, ktor\u00e1 je schovan\u00e1 pod povrchom.<\/p>\n\n\n\n<p id=\"viewer-4klc2\">Napr.&nbsp;niektor\u00e9 poznatky z mnoh\u00fdch z tzv. &#8222;hlb\u0161ej vrstvy&#8220;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>z\u00e1kladn\u00e9 prim\u00e1rne potreby; navodenie pocitu bezpe\u010dia; zachovanie d\u00f4le\u017eit\u00e9ho pocitu \u201emoci\u201c a kontroly druhej strany; obavy a strach; pre\u010do ka\u017ed\u00fd \u010dlovek sa potrebuje c\u00edti\u0165 d\u00f4le\u017eit\u00fd?<\/li>\n\n\n\n<li>pre\u010do s\u00fa n\u00e1mietky skvel\u00e1 vec? pre\u010do sa pri obchode ani jedna strana nedok\u00e1\u017ee spr\u00e1va\u0165 naozaj prirodzene? ako uchopi\u0165 iracion\u00e1lne skreslenia? pochopenie a vyu\u017eitie iracion\u00e1lnych ob\u00e1v; strach z&nbsp;deadlinu; strach z nezn\u00e1meho<\/li>\n\n\n\n<li>il\u00fazia dostupnosti; il\u00fazia pravdy; il\u00fazia pam\u00e4tania; il\u00fazia pochopenia; pre\u010do ego chce zv\u00ed\u0165azi\u0165? hal\u00f3 efekt; ovplyvnenie&nbsp;primingom; ukotvenie; oh\u00fdbanie reality; averzia k strate; strach z nep\u00e1rnych \u010d\u00edsiel; ako n\u00e1s il\u00fazie upokojuj\u00fa a zni\u017euj\u00fa \u00fazkos\u0165?<\/li>\n\n\n\n<li>pre\u010do argument\u00e1cia vo vyjedn\u00e1van\u00ed je \u010dasto nevhodn\u00e1? pochopenie poklesu priemeru a il\u00fazie validity; \u010do vpl\u00fdva na autentickos\u0165? ako detailne vpl\u00fdva\u0165 na d\u00f4veru? ako vyu\u017e\u00edva\u0165 z\u00e1kon men\u0161ieho \u00fasilia? pre\u010do a&nbsp;ako&nbsp;na n\u00e1s vpl\u00fdva z\u00e1kon sympati\u00ed?<\/li>\n\n\n\n<li>pre\u010do prich\u00e1dza agresia a&nbsp;ako&nbsp;ju zvl\u00e1da\u0165? \u0161pinav\u00e9 hry druhej strany; falo\u0161n\u00e9 triky a predstieranie dotknutosti; prospektova&nbsp;te\u00f3ria; ako vyu\u017ei\u0165 kognit\u00edvnu disonanciu? jemn\u00e9 sign\u00e1ly, \u017ee&nbsp;ti neveria; potreba soci\u00e1lne kon\u0161trukt\u00edvneho jednania; kedy by\u0165 mil\u00fd? empatia \u201eprin\u00faten\u00edm\u201c; FOMO<\/li>\n<\/ul>\n\n\n\n<p id=\"viewer-7c15k\">a mno\u017estvo \u010fal\u0161\u00edch prvkov, v\u017edy prisp\u00f4soben\u00fdch va\u0161ej situ\u00e1cii a segmentu v ktorom p\u00f4sob\u00edte.<\/p>\n\n\n\n<p id=\"viewer-aksv2\"><strong>To m\u00e1 v\u0161etko vplyv na:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>to \u010do p\u00ed\u0161ete<\/strong><\/li>\n\n\n\n<li><strong>to \u010do vrav\u00edte<\/strong><\/li>\n\n\n\n<li><strong>to \u010do ch\u00e1pete<\/strong><\/li>\n\n\n\n<li><strong>to \u010do ukazujete<\/strong><\/li>\n\n\n\n<li><strong>to \u010do rob\u00ed druh\u00fd<\/strong><\/li>\n\n\n\n<li><strong>to \u010do prezentujete<\/strong><\/li>\n<\/ol>\n\n\n\n<p id=\"viewer-fv0ml\">Tieto poznatky s\u00fa skvelo vyu\u017eite\u013en\u00e9 v ka\u017edom obchodnom kan\u00e1le, \u010di segmente. Pred\u00e1vate v B2B alebo B2C? Pon\u00fakate komplexn\u00e9 \u010di jednoduch\u0161ie slu\u017eby a produkty? Vyu\u017e\u00edvate osobn\u00e9 stretnutia, emaily, telef\u00f3n, LinkedIn, \u010di&nbsp;networkujete? Ste v&nbsp;retaily, \u010di v digit\u00e1lnom priestore? Alebo v&nbsp;Enterprise&nbsp;obchode, \u010di rob\u00edte Key Account Management? Ste v transak\u010dnom predaji, alebo v tzv.&nbsp;relationship&nbsp;sales?<\/p>\n\n\n\n<p id=\"viewer-7vjh5\">V\u0161ade, jednoducho v\u0161ade, s\u00fa tieto znalosti podstatn\u00e9. Tieto znalosti jasne zlep\u0161uj\u00fa obchod. Je iba na v\u00e1s do akej h\u013abky sa chcete ponori\u0165 a \u010di v\u00e1m sta\u010dia be\u017en\u00e9 obchodn\u00e9 techniky a inform\u00e1cie, pri ktor\u00fdch sa v\u00e4\u010d\u0161ina zastav\u00ed.<\/p>\n<\/blockquote>\n\n\n\n<p>- Viktor Kostick\u00fd<\/p>","protected":false},"excerpt":{"rendered":"<p>Kto r\u00e1d str\u00e1ca peniaze? Asi nikto, ale skoro ka\u017ed\u00e1 firma a jednotlivec to rob\u00ed. Pre\u010do? Lebo z mojich sk\u00fasenost\u00ed sa v\u00e4\u010d\u0161ina nau\u010d\u00ed\u2026 Nepoviem ni\u010d nov\u00e9, ak spomeniem, \u017ee em\u00f3cie s\u00fa&nbsp;neoddelite\u013enou&nbsp;s\u00fa\u010das\u0165ou&nbsp;n\u00e1\u0161ho&nbsp;\u017eivota. Em\u00f3cie n\u00e1s sprev\u00e1dzaj\u00fa neust\u00e1le, ka\u017ed\u00fd de\u0148 a cel\u00fd \u017eivot. Tak pre\u010do vo svete obchodu sa o em\u00f3ci\u00e1ch pr\u00edli\u0161 nerozpr\u00e1va? M\u00e1m pocit, \u017ee obchodn\u00e9 znalosti sa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-1288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obchod"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Obchodujete a nepou\u017e\u00edvate poznatky psychol\u00f3gie a behavior\u00e1lnej ekon\u00f3mie? Pardon, str\u00e1cate peniaze. - okoboro<\/title>\n<meta name=\"description\" content=\"Ignorujete psychol\u00f3giu v predaji? Ka\u017ed\u00fd de\u0148 prich\u00e1dzate o peniaze. 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