{"id":1327,"date":"2025-06-11T10:50:03","date_gmt":"2025-06-11T10:50:03","guid":{"rendered":"http:\/\/okoboro.com\/?p=1327"},"modified":"2026-04-19T16:01:05","modified_gmt":"2026-04-19T14:01:05","slug":"racionalne-vs-emocionalne-rozhodovanie","status":"publish","type":"post","link":"https:\/\/okoboro.com\/en\/racionalne-vs-emocionalne-rozhodovanie\/","title":{"rendered":"The decisions we make rational! Not quite"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rozhodnutia \u017eevraj rob\u00edme racion\u00e1lne. Naozaj?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-foo\">\u201eRozhodnutia rob\u00edme racion\u00e1lne!\u201c \u2013 zaznelo sebavedome na stretnut\u00ed. Sta\u010dili v\u0161ak tri ot\u00e1zky, aby si \u0161\u00e9fovia automobily uvedomili, \u017ee to nie je tak \u00faplne pravda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-7t2yp182\">Po\u010fte si to vysk\u00fa\u0161a\u0165 aj vy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-3a3t5184\">Predstavte si, \u017ee idete k\u00fapi\u0165 nov\u00fd&nbsp;mobil (alebo auto).&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-vjy47237\">Ak\u00fa zna\u010dku a model by ste si vybrali?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-mbsbk253\">Ak\u00e9 krit\u00e9ri\u00e1 pri k\u00fape posudzujete?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-orbb6315\">Ak\u00e1 zna\u010dka a model je najv\u00e4\u010d\u0161\u00ed konkurent v\u00e1\u0161ho v\u00fdberu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-103w0186\">A teraz t\u00e1 najd\u00f4le\u017eitej\u0161ia ot\u00e1zka:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-znokl188\"><strong>Ako ve\u013emi sa l\u00ed\u0161i v\u00e1\u0161 favorit od konkurenta?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-mmzl9190\">Tu je, ako to prebiehalo v realite (p\u00e1r rokov dozadu), na stretnut\u00ed s vysok\u00fdmi predstavite\u013emi jednej zo spom\u00ednan\u00fdch automobiliek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-va9cy192\">1. Ak\u00e1 zna\u010dka a typ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-4pq0b646\">Odpove\u010f: \u0160koda Superb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-sai4s596\">2. Krit\u00e9ri\u00e1?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6kuzt666\">Cena, kvalita \u2013 vyroben\u00e9 v \u010cR, dostupnos\u0165 n\u00e1hradn\u00fdch dielov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-f8dx1614\">3. Konkurent?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-qibgl687\">Hyundai I40.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-lai5p198\">Porovnanie vo zvolen\u00fdch krit\u00e9ri\u00e1ch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-17qzp748\">Ticho\u2026&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-ttppc1064\">Cena?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-2lsep1087\">Takmer rovnak\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-yl7dj1454\">Kvalita?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6o8pk1479\">Porovnate\u013en\u00e1. Obe vyroben\u00e9 v \u010cR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-tfe621627\">Dostupnos\u0165 n\u00e1hradn\u00fdch dielov?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-aqli41904\">Op\u00e4\u0165 rovnak\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-hjwbt1932\">Racion\u00e1lny rozdiel?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-htrsq2664\">Minim\u00e1lny!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-if93c202\">Na z\u00e1klade \u010doho sa teda rozhodujeme?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-eodaz2723\">Odpove\u010fou m\u00f4\u017ee by\u0165 kombin\u00e1cia faktorov ako vn\u00edmanie hodnoty zna\u010dky, vz\u0165ah k&nbsp;nej, status spojen\u00fd so zna\u010dkou, konzistentnos\u0165, odporu\u010denie alebo vz\u0165ah s&nbsp;autoritou, soci\u00e1lne schv\u00e1lenie \u2013 odpor\u00fa\u010danie od u\u017e\u00edvate\u013eov, recenzie, ale aj to, \u017ee predajcu jednej zna\u010dky pozn\u00e1m a&nbsp;mnoh\u00e9 \u010fal\u0161ie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-ldjg2204\">Ako dok\u00e1zal Daniel Kahneman: Drviv\u00fa v\u00e4\u010d\u0161inu rozhodnut\u00ed nerob\u00edme racion\u00e1lne \u2013 rob\u00edme ich intuit\u00edvne a\u00a0emocion\u00e1lne. Sk\u00faste na to myslie\u0165, ke\u010f sa budete najbli\u017e\u0161ie sna\u017ei\u0165 niekoho presved\u010di\u0165. \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Rozhodnutia \u017eevraj rob\u00edme racion\u00e1lne. Naozaj? \u201eRozhodnutia rob\u00edme racion\u00e1lne!\u201c \u2013 zaznelo sebavedome na stretnut\u00ed. Sta\u010dili v\u0161ak tri ot\u00e1zky, aby si \u0161\u00e9fovia automobily uvedomili, \u017ee to nie je tak \u00faplne pravda. Po\u010fte si to vysk\u00fa\u0161a\u0165 aj vy. Predstavte si, \u017ee idete k\u00fapi\u0165 nov\u00fd&nbsp;mobil (alebo auto).&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ak\u00fa zna\u010dku a model by ste si vybrali?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ak\u00e9 krit\u00e9ri\u00e1 pri k\u00fape [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-1327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ovlyvnovanie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rozhodnutia rob\u00edme racion\u00e1lne! Nie tak celkom - okoboro<\/title>\n<meta name=\"description\" content=\"Naozaj rob\u00edme rozhodnutia racion\u00e1lne? 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