{"id":2704,"date":"2026-04-12T17:59:07","date_gmt":"2026-04-12T15:59:07","guid":{"rendered":"https:\/\/okoboro.com\/?p=2704"},"modified":"2026-04-15T12:47:30","modified_gmt":"2026-04-15T10:47:30","slug":"zosilnovac-zobratie-biznisu-od-konkurencie","status":"publish","type":"post","link":"https:\/\/okoboro.com\/en\/zosilnovac-zobratie-biznisu-od-konkurencie\/","title":{"rendered":"Zosil\u0148ova\u010d – zobratie biznisu od konkurencie"},"content":{"rendered":"

<\/p>\n\n\n\n

M\u00e1te obchodn\u00fd telefon\u00e1t \u010di stretnutie a klient povie nie\u010do tak\u00e9to.<\/p>\n\n\n\n

„S dod\u00e1vate\u013eom som spokojn\u00fd a nevid\u00edm d\u00f4vod nie\u010do meni\u0165.“<\/p>\n\n\n\n

alebo<\/p>\n\n\n\n

„U\u017e n\u00e1m to niekto rie\u0161i.“<\/p>\n\n\n\n

a podobne<\/p>\n\n\n\n

Ve\u013ea obchodn\u00edkov za\u010dne v takej situ\u00e1cii vravie\u0165 ak\u00e9 oni poskytuj\u00fa benefity. To nie je pr\u00edli\u0161 \u00fa\u010dinn\u00e9, lebo z\u00e1kazn\u00edk je vo v\u00fdraznej rezistencii. U\u017e to m\u00e1 a zmena je komplik\u00e1cia.<\/p>\n\n\n\n

Lep\u0161ie je najsk\u00f4r nahloda\u0165 rezistenciu, zisti\u0165 mo\u017en\u00e9 neistoty a a\u017e potom reagova\u0165 \u010do vieme urobi\u0165. V poste uk\u00e1\u017eem mo\u017en\u00fd \u00favod.<\/p>\n\n\n\n

Tak\u017ee klient povie napr.<\/p>\n\n\n\n

„S dod\u00e1vate\u013eom som spokojn\u00fd. M\u00e1me to porie\u0161en\u00e9.“<\/p>\n\n\n\n

Obchodn\u00edk: 
„Ak tomu spr\u00e1vne rozumiem, s dod\u00e1vate\u013eom ste ABSOL\u00daTNE spokojn\u00fd.\u201c<\/p>\n\n\n\n

Je to technika vyu\u017e\u00edvaj\u00faca ZOSIL\u0147OVA\u010c.<\/p>\n\n\n\n

Zosil\u0148ova\u010d je technika cielen\u00e1 na prirodzen\u00e9 \u013eudsk\u00e9 spr\u00e1vanie poopravi\u0165, \u010di vyhrani\u0165 sa, ak nie\u010do nie je presn\u00e9. Siln\u00fd in\u0161tinkt ka\u017ed\u00e9ho.<\/p>\n\n\n\n

Technika vysvetlenie:
Zosil\u0148ova\u010d s\u00fa slov\u00e1 zv\u00fdraz\u0148uj\u00face intenzitu \u010di kvantitu. Je to ide\u00e1lna dopl\u0148uj\u00faca technika k parafr\u00e1ze a labellingu, hlavne ak je druh\u00fd v rezistencii. S\u00fa to pr\u00eddavn\u00e9 men\u00e1 a pr\u00edslovky.<\/p>\n\n\n\n

napr.: \u201eabsol\u00fatne, v\u00f4bec, mimoriadne, silno, siln\u00e9, ide\u00e1lne …
a pr\u00eddavn\u00e9 men\u00e1 stup\u0148ovanie cez druh\u00fd a tret\u00ed stupe\u0148 d\u00f4le\u017eitej\u0161\u00ed, najd\u00f4le\u017eitej\u0161\u00ed …\u201c<\/p>\n\n\n\n

V pr\u00edklade v poste som pou\u017eil parafr\u00e1zu spojen\u00fa so zv\u00fdraznen\u00fdm zosi\u0148ova\u010dom v slove „ABSOL\u00daTNE“<\/p>\n\n\n\n

Ak prevedenie sa urob\u00ed bez zosi\u013enova\u010da tak je to blbos\u0165, s ktorou sa sami dostaneme do pasce.<\/p>\n\n\n\n

Klient
„S dod\u00e1vate\u013eom som spokojn\u00fd. M\u00e1me to porie\u0161en\u00e9.“<\/p>\n\n\n\n

Nespr\u00e1vna verzia bez zosi\u0148ova\u010da
\u201eAk tomu spr\u00e1vne rozumiem, s dod\u00e1vate\u013eom ste spokojn\u00fd.\u201c<\/p>\n\n\n\n

To doslova nab\u00e1da klienta zopakova\u0165 to \u010do vlastne povedal.<\/p>\n\n\n\n

„\u00c1no“<\/p>\n\n\n\n

Ale ke\u010f tam je „… absol\u00fatne spokojn\u00fd“<\/p>\n\n\n\n

Tak nie je tak\u00e9 \u013eahk\u00e9 pre klienta poveda\u0165 \u017ee \u00e1no. \u010casto to trocha zasko\u010d\u00ed a prv\u00e9 zvuky z \u00fast klienta s\u00fa nie\u010do ako „hmmmmm“.<\/p>\n\n\n\n

Jemn\u00e9 nahlodanie rezistencie je tam a treba n\u00e1sledne \u0161ikovne pokra\u010dova\u0165. Sp\u00f4sobov ako je ve\u013ea.<\/p>\n\n\n\n

P.S. 1: Ako v\u017edy v obchode a vyjedn\u00e1van\u00ed v\u017edy a v\u0161etko sa prisp\u00f4sobuje do kontextu.<\/p>\n\n\n\n

P.S. 2:
Nie som si vedom\u00fd, \u017eeby technika cielen\u00e9ho zosil\u0148ova\u010da ide\u00e1lne v parafr\u00e1ze \u010di labelingu sa dala niekde n\u00e1js\u0165. Pri\u0161iel som k nej experimentovan\u00edm v be\u017en\u00fdch situ\u00e1ci\u00e1ch a n\u00e1sledne v re\u00e1lnych vyjedn\u00e1vac\u00edch pr\u00edpadoch.<\/p>\n\n\n\n

- Viktor Kostick\u00fd<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

M\u00e1te obchodn\u00fd telefon\u00e1t \u010di stretnutie a klient povie nie\u010do tak\u00e9to. „S dod\u00e1vate\u013eom som spokojn\u00fd a nevid\u00edm d\u00f4vod nie\u010do meni\u0165.“ alebo „U\u017e n\u00e1m to niekto rie\u0161i.“ a podobne Ve\u013ea obchodn\u00edkov za\u010dne v takej situ\u00e1cii vravie\u0165 ak\u00e9 oni poskytuj\u00fa benefity. To nie je pr\u00edli\u0161 \u00fa\u010dinn\u00e9, lebo z\u00e1kazn\u00edk je vo v\u00fdraznej rezistencii. U\u017e to m\u00e1 a zmena je […]<\/p>\n","protected":false},"author":6,"featured_media":2746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,43],"tags":[],"class_list":["post-2704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obchod","category-vyjednavanie"],"acf":[],"yoast_head":"\nZosil\u0148ova\u010d - zobratie biznisu od konkurencie - okoboro<\/title>\n<meta name=\"description\" content=\"Technika zosil\u0148ova\u010da pom\u00e1ha obchodn\u00edkom naru\u0161i\u0165 rezistenciu klienta pri obchodnom telefon\u00e1te alebo stretnut\u00ed. V \u010dl\u00e1nku sa dozviete, ako pomocou presnej parafr\u00e1zy so zv\u00fdraznen\u00edm intenzity z\u00edska\u0165 priestor na odhalenie neist\u00f4t a efekt\u00edvnej\u0161ie pokra\u010dova\u0165 vo vyjedn\u00e1van\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okoboro.com\/en\/zosilnovac-zobratie-biznisu-od-konkurencie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zosil\u0148ova\u010d - zobratie biznisu od konkurencie - okoboro\" \/>\n<meta property=\"og:description\" content=\"Technika zosil\u0148ova\u010da pom\u00e1ha obchodn\u00edkom naru\u0161i\u0165 rezistenciu klienta pri obchodnom telefon\u00e1te alebo stretnut\u00ed. 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